Use this worksheet, created by Trevor Hatfield &Â Nichole Elizabeth DeMere, to define the desired outcome your customers seek with your product and the success gaps most likely to get in their way. Once you've identified your customers' desired outcome and success gaps, you can begin strategically creating content & experiences to help them overcome those gaps, and achieve success with your product.
Trevor Hatfield
As a SaaS growth and marketing strategist, Trevor founded Inturact — an integrated SaaS Marketing Agency providing strategy, innovation, and the ability to execute on ideas. His team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire SaaS Marketing Journey.