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SaaS Marketing Workshop:

Live SaaS Marketing Q&A Replay for March 2018

Not gonna lie – some of the questions we answered in yesterday’s AMA were really tough! Here’s a recap of what we chatted about:

  • For someone with 5-8 years of experience, I feel I am always stuck doing the same things and not able to step back and think bigger picture or move up the ‘ladder’.  How do you go from constantly DOING things to stepping back and doing more strategy?
  • What should you do / re-evaluate when nothing is working (content strategies, ‘growth hacks’, all of it)?
  • How should my content strategy evolve once our key content pieces rank well for all our target keyword phrases?
  • What would the “perfect” SaaS dashboard look like for tracking marketing performance?
  • Watch The Workshop 👇

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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