We recently got this Q from a member of the Forget The Funnel community:
“How should content strategy be different for enterprise-level SaaS, vs. self-serve SaaS? Should they be different at all?”
TL;DR: both content strategies do have some things in common…BUT they also have major differences.
And if you’re not using the correct strategy for your business model, you can be sure your content is falling short.
In yesterday’s workshop, we outlined those big differences for you, and discussed what content types + success metrics you should focus on, depending on whether your product is enterprise or self-serve.
Catch the replay here 👇