SaaS Marketing Workshop:

Live Replay: High-Touch vs Low-Touch SaaS Content Strategy

We recently got this Q from a member of the Forget The Funnel community:

“How should content strategy be different for enterprise-level SaaS, vs. self-serve SaaS? Should they be different at all?”


TL;DR: both content strategies do have some things in common…BUT they also have major differences.

And if you’re not using the correct strategy for your business model, you can be sure your content is falling short.

In yesterday’s workshop, we outlined those big differences for you, and discussed what content types + success metrics you should focus on, depending on whether your product is enterprise or self-serve.

Catch the replay here 👇

Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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