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SaaS Marketing Workshop:

Live Replay: High-Touch vs Low-Touch SaaS Content Strategy

We recently got this Q from a member of the Forget The Funnel community:

“How should content strategy be different for enterprise-level SaaS, vs. self-serve SaaS? Should they be different at all?”

🤔

TL;DR: both content strategies do have some things in common…BUT they also have major differences.

And if you’re not using the correct strategy for your business model, you can be sure your content is falling short.

In yesterday’s workshop, we outlined those big differences for you, and discussed what content types + success metrics you should focus on, depending on whether your product is enterprise or self-serve.

Catch the replay here 👇

Watch The Workshop 👀

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

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