In this small-group training program, led by former exec-level marketers from two best-in-class SaaS companies, you get the strategies, techniques, and tools to level-up — not just your marketing, but the role of marketing within your company.
Gia has been bringing brands, products and campaigns to life for 15 years. As the former VP of Marketing, and early Unbounce employee, she helped grow revenue by 864% over 3 years, scale her team of 1 to 35, and go from under $1M to $15.6M in ARR without any major funding.
Running A Better CX as a strategic advisor and professional mentor, she helps high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results.
While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.
She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.
Before SME, I'd been feeling a lack of someone/somewhere to go for advice and mentorship about SaaS marketing strategy. I wasn't going to get it from my CEO, who didn't have time or expertise to think about marketing needs. And it's really hard to find good information online - there's so much crap content out there.
SME gave me a toolkit of systems and processes to help me set the foundation of our marketing. The group setting made me feel less alone, and I gained more confidence and a more realistic sense of my strengths and weaknesses. I hadn't realized before that I was being too hard on myself - that was transformative.
Finally, I got my promotion to Director of Marketing! I now have data, insights, and a planning framework that I can use to set our strategy, plus so many learnings I can't wait to share with my company - there's a lot of valuable stuff that cropped up through the work I did during SME.
I joined my company as the only marketing employee. There were no senior staff members who could train me, and I was just getting up to speed on the world of SaaS in general. I was struggling to develop a high-level marketing strategy, communicate with the engineering team, and get buy-in.
Now, I have more confidence than ever in my ability to be a leader - and other people see it, too. My boss trusts that I'm getting the job done, and I no longer need to confirm all my work. I've been officially brought into senior staff meetings, and even upgraded my title 🙂
Before SaaS Marketer Essentials, I was so overwhelmed. This is my first time leading a marketing team, and I'd been tasked with rebranding, creating new product messaging, and building a completely new site. Plus, I'm under a lot of pressure to increase the revenue that Marketing creates. I needed guidance, or some sort of plan, on how to tackle everything.
SaaS Marketer Essentials helped me build a strong foundation to expand our lead gen and nurture programs, and it helped me build trust with our leadership team.
Now, we're on track to reach our website launch goal, we have messaging that matches what our product *really* does for people, and I've been able to create brand guidelines that everyone in leadership actually agrees on!