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Product Marketing Resources

Product marketing sits in the sweet spot between product, sales, and marketing. This means it’s a part of marketing that can make a huge impact…but it’s also difficult to define, since it looks different for every company.

In this section, you’ll learn:

  • How product marketing differs from traditional marketing
  • What product marketing resources are essential to have in place before focusing on awareness or customer acquisition
  • How product marketing can change between high-touch vs low-touch buying cycles
  • How marketers can build stronger relationships with (and get buy-in from!) their Head of Product

Check out our available workshops: