Content Strategy Resources

Long gone are the days when “content strategy” meant “churning out blog posts.”

Smart marketers know that “content” is a highly nuanced topic, since content touches every part of the business: it exposes your product to new people, guides those people to start a trial or make a purchase, nurtures them through the onboarding phase, and builds a relationship with them over time to turn them into happy, long-term customers.

In this section, you’ll learn how to plan a content strategy that yields the highest ROI for your company. That could mean writing blog posts…or it could mean focusing on completely different types of content — like sales collateral, targeted SEO pages, monthly webinars, etc.

Check out our available workshops: