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Analytics & Tracking Resources

Have you ever heard the old sayings “What gets measured, gets done” or “if you’re not measuring, you’re not marketing”?

We have, too — and so have many other marketers! Most of us already know it’s important to set specific goals, and to use analytics tools to track progress. But that opens the door to all kinds of follow-up questions, like…

  • What metrics should a marketer track?
  • Which tools are best for tracking progress?
  • How to make sense of all the data?

In this section, you’ll learn how to get started (the right way), what metrics should be included on a marketer’s “perfect” analytics dashboard, and channel specific tracking, too.

Check out our available workshops: