As it becomes ever-easier to start SaaS businesses, space only gets more crowded and difficult to compete in every year. So what does that mean for SaaS marketing?

1. Paid acquisition channels are getting more and more expensive
2. Increased options allow customers to be pickier about which SaaS product they choose, resulting in increased customer demands

...So how do you ensure your marketing strategy keeps up?

Thankfully, Sujan Patel, Co-founder of Web Profits & Managing Partner at Ramp Ventures, is here to share what he calls the "ABCs of SaaS growth": the 3 things that, if gotten right within your marketing & product, will ensure you're able to stand out and attract happy new customers — no matter how crowded the market gets.

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