SaaS Marketing Workshop:

Our Biggest Early-Career Mistakes as SaaS Marketers

So this workshop is all about vulnerability 😬 We opened up about the top 5 mistakes we made in our early SaaS marketing careers. And as it turns out, hundreds of Forget The Funnel community members we’ve heard from are struggling with the same things.

In this workshop:

  1. Failing to ‘get out of the building’
  2. Failing to market yourself
  3. Failing to establish ownership of product marketing
  4. Failing to seek mentorship
  5. Failing to be proactive (waiting for assignments)

Watch The Workshop 👇

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

Get The Workshop Resources ✍️

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