It's well-understood that improving your customer retention and monetization has a huge impact on revenue in SaaS —  more than acquiring more new customers.
Justine Jordan has led marketing and growth at multiple SaaS companies, including ExactTarget (now Salesforce Marketing Cloud), Litmus, Help Scout and more recently, Wildbit. In these roles, she's spent a ton of time thinking about how to ensure that existing customers are truly engaged and getting continued value long-term.
Knowing how critical this is to SaaS growth and even survival, we were chatting with Justine recently about how she does this as a marketing leader, and decided we had to have her share her wisdom on Forget The Funnel. Â So in this conversation, Justine joins us to share the behind-the-scenes of planning and executing customer engagement, retention and monetization programs.