Justine is a different kind of marketer who eschews traditional short-term tactics and favors long-term sustainable results. With deep expertise in design, brand, content, event, and email marketing (she was named “Email Marketing Thought Leader of the Year” by the DMA in 2015), she’s grown along teams as Manager of Design Solutions for ExactTarget (now Salesforce Marketing Cloud), VP of Marketing at Litmus, and CMO at Help Scout. She cares deeply about creating aspirational brands, advocating and empowering practitioners in their trades, and creating customer-first interactions that ultimately drive loyalty, community, and evangelism.