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SaaS Marketing Workshop:

Top Lessons in Strategic Thinking for SaaS Marketers

This workshop is a collection of the top lessons in “strategic thinking” for SaaS marketers, compiled from some killer past workshops of this season.

What’s in this workshop:

  • The marketing “wheel of death,” and how to avoid it
  • “Easy questions” vs “hard questions” in marketing, and how to make sure you’re asking the right ones
  • What a “strategy” even is, anyway
  • The difference between micro-ownership and macro-ownership…and how to make sure you’re focused on the more important one
  • Why marketing is everything, and everything is marketing…and what that means for your relationships with other departments

We hope this workshop helps you step back from your day-to-day chaos, and give you a few specific, tactical ways to think more strategically + be awesome at work 🏆

 

Watch The Workshop 👇

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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