Building Your Customer JTBD Brief

Lesson

19

Learn how to synthesize your research into Customer "Job Statements" and a Customer JTBD brief: tools to quickly get your team on the same page about customers' struggles, motivations, and desired outcomes.

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  • Draft your Customer Job Statements
  • Assemble your Customer JTBD brief
  • Link to your Customer JTBD brief within your critical business opportunity brief

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