Distilling Your Voice of Customer

After several weeks of conducting customer research via surveys and interviews, it’s time to distill all the qualitative data you’ve collected, and to identify the trends. You’ll do this by distilling your research into a “Voice of Customer” document.

This document will serve as a source of customer insights you can refer back to over and over when planning new strategies, and will be a wellspring of sticky, swipe-able copy you can use across your website, landing pages, email campaigns, etc.