Lesson
7
In this lesson, we’ll walk through the theory of Jobs To Be Done: a framework to help you better understand how your customers make buying decisions, what motivates them, and what messaging they’re most likely to respond to.
Using the customer research you collected in Lesson 4 and the Voice of Customer document you created in Lesson 6, you’ll assemble a shortlist of the most important “jobs” your product does for your customers - in other words, the “struggle” it solves for them. You’ll then identify the situations or events your customers went through that caused the “struggle,” and pushed them to seek a solution (your product).
Job Stories Worksheet [Google Doc]
Customer Situations Template [Google Doc]
Uncovering your Customers' Jobs To Be Done Lesson Slides [PDF]
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Lesson
7
Uncovering Your Customers' Jobs To Be Done
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