Lesson
11
Now that you’ve audited your marketing along your customer journey, and identified both new and optimization opportunities, it’s time to score your options and assess which are most likely to make an impact. This step is essential to eliminating marketers’ common “must do all the things” overwhelm.
We’ll also look at the Objectives & Key Results (OKR) framework to help you define and track your marketing goals and their outcomes. You’ll set ambitious, but not impossible, objectives for the upcoming quarter.
Opportunity Scoring System [Google Doc]
Objectives & Key Results (OKR) Template [Google Doc]
Prioritizing Opportunities & Goal Setting Lesson Slides [PDF]
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Lesson
11
Prioritizing Opportunities & Goal Setting
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