Segmenting your Customers by JTBD

Lesson

18

Learn how to organize the research you've gathered, based on the most common struggling moments and motivations that occur in customers' and audience's lives.

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  • Review your research repository
  • Identify top struggles within your research
  • Within each struggle, identify top motivations & desired outcomes
  • Operate as a team!

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Building Your Customer JTBD Brief

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Building Your Customer JTBD Brief

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