Lesson
3
In this lesson, we’ll discuss how to gain a clear understanding of what sets your product apart from competing tools on the market, and alternative solutions your customers might be using.
We’ll show you how to conduct a competitive analysis, and why this exercise is useful - not just for your own marketing efforts, but also for outsourcing work and for scaling your team.
Direct & Indirect Competitors Audit [Google Doc]
Competitive Feature Comparison Chart Template [Google Sheet]
Alternative Solutions Worksheet [Google Doc]
The Competitive Landscape Lesson Slides [PDF]
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Lesson
3
The Competitive Landscape
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