The Competitive Landscape

Lesson

3

In this lesson, we’ll discuss how to gain a clear understanding of what sets your product apart from competing tools on the market, and alternative solutions your customers might be using.

We’ll show you how to conduct a competitive analysis, and why this exercise is useful - not just for your own marketing efforts, but also for outsourcing work and for scaling your team.

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Lesson Materials
Action Items
Additional Resources

Direct & Indirect Competitors Audit [Google Doc]

Competitive Feature Comparison Chart Template [Google Sheet]

Alternative Solutions Worksheet [Google Doc]

The Competitive Landscape Lesson Slides [PDF]

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This lesson doesn't include any additional materials.

  1. Take a high-level inventory of your competitors
  2. Investigate what resources you already have internally
  3. Run an audit on the most relevant competing solutions (lead messages, positioning, marketing strategy etc).
  4. Distill what you’ve learned for your team, for new hires, and for contractors (You can use the Direct & Indirect Competitors Audit, the Competitive Feature Comparison Chart Template and/or the Alternative Solutions Worksheet.)

This lesson doesn't include any additional action items.

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Effective Customer Research

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Effective Customer Research

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