Lesson
2
In this lesson, we’ll talk about building a solid foundation for your marketing, rooted in who you are as a company, to ensure all future marketing efforts tie back to business goals.
We’ll walk through a MVP brand development exercise that students can lead within their companies, but that’s lightweight enough to still involve busy stakeholders in the most painless way possible.
Google Ventures' Three-Hour Brand Sprint [Link]
Brand Sprint CEO Buy-In Email Template [Google Doc]
Brand Sprint Participants Email Templates [Google Doc]
Sprint Participants Instructions Template [Google Doc]
Remote Brand Sprint Boards Template [Google Slides]
Uncovering Your Company's Purpose Lesson Slides [PDF]
This lesson doesn't include any additional materials.
Begin the process of creating high-level brand guidelines for your company:
This lesson doesn't include any additional action items.
Lesson
2
Uncovering Your Company's Purpose
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