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SaaS Marketing Workshop:

How to Quickly Create a Killer SaaS Value Proposition

Your value proposition: it’s way more than just a clever headline for your website.

Your value prop is responsible for quickly proving…

  • How your product is relevant
  • How your product is valuable
  • How your product is better than a your target market’s current solution

Whew… that’s a lot of pressure riding on one short phrase — and on the marketer responsible for writing it. 😬

That’s why, in this workshop, we share a step-by-step process for getting outside the ‘echo chamber’ of your office, and into your best customers’ heads: so you can craft a value proposition that captures your website visitors’ attention & keeps on the page, eager to learn more.

We also share the templates you’ll need to run this process — keep in mind, they’re just a few of the dozens of templates included in our training program, SaaS Marketer Essentials (open for enrollment now, until EOD Friday, May 10).

Catch the replay of this life workshop below.

Watch The Live Workshop Replay 👇

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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