Your value proposition: it’s way more than just a clever headline for your website.
Your value prop is responsible for quickly proving…
- How your product is relevant
- How your product is valuable
- How your product is better than a your target market’s current solution
Whew… that’s a lot of pressure riding on one short phrase — and on the marketer responsible for writing it. 😬
That’s why, in this workshop, we share a step-by-step process for getting outside the ‘echo chamber’ of your office, and into your best customers’ heads: so you can craft a value proposition that captures your website visitors’ attention & keeps on the page, eager to learn more.
We also share the templates you’ll need to run this process — keep in mind, they’re just a few of the dozens of templates included in our training program, SaaS Marketer Essentials (open for enrollment now, until EOD Friday, May 10).
Catch the replay of this life workshop below.