How to Bring OKRs to Your SaaS Marketing Team

September 11, 2019

(Coming Soon)

Liz Elfman

SaaS marketer and copywriter currently in-house at Toggl

There are countless frameworks for setting your team's goals and tracking progress, and our favorite happens to be OKRs (Objectives & Key Results).

Popularized by Google in the late 90s' / early 2000s, the basic goal of OKRs is to precisely define how to achieve objectives through concrete, specific, measurable actions. However, the real "how-to's" of implementing OKRs can get a bit confusing...so who better to break them down for us than someone who used them while she worked at Google, herself?

‍Thankfully, Liz Elfman — previously a marketing manager at Google, and now part of Toggl's marketing team — shares real-world examples of how she uses OKRs with her team.

The best part is, you don't have to be a company like Google to make OKRs work for you. Even super-scrappy teams can use the OKR system to create impressive results.

Transcript

Watch 📺

Listen Now 🔊

Watch Now 📺

Liz Elfman

Liz is a copywriter and marketing strategist with expertise in startups, enterprise, and SaaS marketing. She has worked for Google and General Assembly. She is founder and CEO of E-Squared Agency, and currently sits in-house as a marketer at Toggl.

View Full Profile

Attract the right customers.
Convert them with confidence.

Get a 3 to 6 week sprint built on real customer evidence so you know exactly what to fix and how to fix it.
Done for you. No playbooks. No long retainers.
Work with Us
Trusted by best-in-class technology companies
“Forget The Funnel brought clarity, flexibility, and expertise to our team. Their insights helped us align internally, refine our messaging, and deliver real results”
Ryan Chong
·
Senior Product Manager, EverCommerce