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SaaS Marketing Workshop:

[Live Replay] How to Plan Feature Launch Messaging to Maximize Adoption

Does this situation sound familiar? >> The product team releases a new feature. Marketing is alerted of this release at the last minute and expected to announce the feature to the market. So, Marketing scrambles to assemble an announcement email, maybe spin up a landing page and push a few posts out on social media.

A few customers express interest in the new feature…but mostly, the reaction is crickets. 🦗🦗 Marketing gets back to all the other projects it’s responsible for, and Product goes heads down again, plugging away at the next release.

If you’ve been in a similar situation, you’re missing a huge opportunity to make an impact. New feature launches are a dynamite way to boost existing customers’ engagement, increase new customer adoption rates, and attract new waves of signups — not to mention the opportunity to build rapport across departments, especially with Product & Engineering.

But getting a feature launch right requires 1) proper planning, and 2) high-impact messaging. So in this (live!) workshop, we covered how to plan feature launch messaging to maximize adoption.

You’ll learn…

  1. Why most feature launches flop
  2. The two prerequisites that are crucial to ensuring success
  3. Tools & worksheets to plan your launch, map your messages, and ensure you’ve optimized for conversions.

Watch The Live Replay 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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