Does this situation sound familiar? >> The product team releases a new feature. Marketing is alerted of this release at the last minute and expected to announce the feature to the market. So, Marketing scrambles to assemble an announcement email, maybe spin up a landing page and push a few posts out on social media.
A few customers express interest in the new feature…but mostly, the reaction is crickets. 🦗🦗 Marketing gets back to all the other projects it’s responsible for, and Product goes heads down again, plugging away at the next release.
If you’ve been in a similar situation, you’re missing a huge opportunity to make an impact. New feature launches are a dynamite way to boost existing customers’ engagement, increase new customer adoption rates, and attract new waves of signups — not to mention the opportunity to build rapport across departments, especially with Product & Engineering.
But getting a feature launch right requires 1) proper planning, and 2) high-impact messaging. So in this (live!) workshop, we covered how to plan feature launch messaging to maximize adoption.
- Why most feature launches flop
- The two prerequisites that are crucial to ensuring success
- Tools & worksheets to plan your launch, map your messages, and ensure you’ve optimized for conversions.