Use this template to craft a positioning brief ahead of your next product or new feature launch, to keep your team aligned on the core problem your new product solves, why that problem is worth solving, and the benefits your product or features create for your customers. As a bonus, this template includes a full sample you can use for inspiration.
Georgiana Laudi & Claire Suellentrop
We're Gia Laudi and Claire Suellentrop, co-authors of Forget The Funnel. We co-founded the consultancy of the same name, now Customer Led, to help SaaS teams grow by understanding why their best customers actually buy. This is one of the resources we built together along the way. Learn more about us here.
Attract the right customers.
Convert them with confidence.
Get a 3 to 6 week sprint built on real customer evidence so you know exactly what to fix and how to fix it.
Done for you. No playbooks. No long retainers.
Done for you. No playbooks. No long retainers.
