You might find yourself wishing you could steal a copy of Brian's killer content strategy frameworks. Seriously, we both wish we had content planning resources this useful...like 5 years ago. Our key takeaways
- Transition from "just blog" to a holistic content marketing strategy
- Link every content initiative to a business goal
- Think through content for each customer journey stage
- Nail down your content structure
- Create a content marketing metrics dashboard
- Build a great content brand
