[Live Replay] How to Connect Customer Value to SaaS Revenue Growth

December 16, 2020

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

You probably know that helping your customers reach their goals pays dividends towards you reaching yours...but we can so easily fall prey to relying on lagging indicators of success when goal-setting, rather than focusing on the leading indicator metrics that best ensure goals are actually reached.

That's why this Q&A was all about helping you connect the dots between your customers getting value from their relationship with you 🤜🤛  to revenue. 💵

During this live Q&A, we shared the specific growth modeling spreadsheet we use to help SaaS teams connect their performance to KPIs that demonstrate customer value.

We then walked through...

  • How to run a "health check" on where customers are (or are not) getting appropriate value in their experience with a SaaS company
  • How to set specific growth targets to improve the customer experience, and to demonstrate how those targets lead to an increase in revenue
  • How to use this sheet as a communication tool for getting aligned with your stakeholders on priorities and budget

Watch 📺

Listen Now 🔊

Watch your inbox 💌

You're already a Forget The Funnel member, so you can sit back & relax: we'll shoot you an email when new interviews, workshops, and Q&As go live.

👋 Want in?

Become a free member of Forget The Funnel and find out when new content (like this) becomes available + participate in live Q&As and get your questions answered in real-time. You'll also get unlimited access to the other 100+ workshops, interviews and tools in our resource library:

Mentioned in:

No items found.

Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Expert's Full Profile

Read 📖

Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile

Heading

December 16, 2020

(Coming Soon)

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript