Gaining C-Suite Trust & Buy-In for SaaS Marketers

August 9, 2017

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

What we cover in this workshop: Becoming a Business Leader

  1. Reframe how you see your role
  2. Ask your stakeholders “what’s keeping you up at night?”
  3. Schedule strategic thinking
  4. Start taking ownership
  5. Look for visibility opps
  6. Build alliances with other depts
  7. Know what success looks like

Building Key Metrics into Conversations

  1. If you’re new to SaaS, get up to speed on the vocabulary now
  2. Speak that language with your stakeholders - daily and weekly
  3. What’s your CEO’s favorite metric? Why?
  4. Get access to the same reports your boss looks at every day
  5. How can marketing positively affect that metric? Tie the  work you do to the $$ value

Watch 📺

Listen Now 🔊

Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

View Full Profile