What we cover in this workshop: Becoming a Business Leader
- Reframe how you see your role
- Ask your stakeholders “what’s keeping you up at night?”
- Schedule strategic thinking
- Start taking ownership
- Look for visibility opps
- Build alliances with other depts
- Know what success looks like
Building Key Metrics into Conversations
- If you’re new to SaaS, get up to speed on the vocabulary now
- Speak that language with your stakeholders - daily and weekly
- What’s your CEO’s favorite metric? Why?
- Get access to the same reports your boss looks at every day
- How can marketing positively affect that metric? Tie the work you do to the $$ value
