Allie Hitchcock joined Loom as Customer Education Specialist in April 2020, right as lockdowns around the world drove millions of people into remote work for the first time — and, consequently, as Loom's user base skyrocketed.

Since then, Allie has transitioned to Customer Marketing Manager, and Loom's rapid growth has continued: the video messaging tool now boasts 10M+ users.

In this interview, we're chatting with Allie about...

• What it was like to join the company at such a chaotic time
• The wide array of new use cases that arose as broader and broader audiences adopted Loom, and how Allie adapted Loom's customer communications programs to meet a huge surge of new customers' needs
• A new, ongoing user research program Loom's marketing team is rolling out, to ensure they stay in lockstep with customers over time
• How customer marketing, as a function, took part in the rollout of a major series of brand & product changes last fall (including a visual brand update, new team features, and pricing tier changes)
• How product marketing, content marketing, and customer marketing intersect at Loom — plus a few details about an upcoming content + customer marketing collaboration launching in a few months ✨

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