Template: JTBD Interview Questions & Email Script [Google Doc]

October 25, 2017

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Use this list of 25 questions to conduct more effective Jobs To Be Done interviews with your customers. These questions are written for conducting research on B2B products, but can easily be adapted to fit B2C, as well. This template also includes an email script for inviting your customers to interviews.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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