[Live Replay] SaaS Homepage Reviews

February 17, 2021

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

We don't need to tell you that your homepage is one of your SaaS' most valuable assets. It's the page the majority of your potential customers use to figure out what your product is, and whether it can help them solve a problem...or whether they should just close the browser tab and move on.

And since homepages are such a critical piece of the SaaS customer experience, we spent this Live session analyzing the homepages of 4 (brave!) SaaS companies:

  • A business intelligence tool for busy CTOs, Trevor.
  • A B2C social platform for group organizers, Reunacy.
  • A learning management software for enterprise tech, Intellum
  • An all-in-one solution serving a the dentistry niche, Dovetail.

If you need to increase conversions on your homepage, be sure to watch the replay. While we focused our analysis on thse specific SaaS companies, we discussed optimization opportunities that you can leverage across almost any SaaS homepage, including...

  • Reducing cognitive load for new visitors, making your call to action clear and supporting that next action you want them to take
  • The importance of naming your enemy to make your value super clear
  • Putting your competitive differentiators front and center so that your ideal customer understands why they should choose you
  • And a whole lot more...

Watch 📺

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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