[Live Replay] SaaS Onboarding Reviews

May 19, 2021

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

How confident are you in your SaaS onboarding experience? From the moment a potential customer lands on your site, things like positioning, navigation, CTA’s, trials, and initial emails are critical. Your goal? To get to the all-important “aha moment” as fast as possible. In a special live teardown session, we took two fabulous volunteer companies and walked through what we liked and what we questioned.

First we looked at SatisMeter, a company that aims to put customer feedback on autopilot. Next was BEE, which helps users quickly create beautiful emails. Both had a solid foundation and attractive designs. As we walked through their website, product onboarding, and emails in turn, we brainstormed about what we would test and why.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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