How to Bring OKRs to Your SaaS Marketing Team

September 11, 2019

(Coming Soon)

Liz Elfman

SaaS marketer and copywriter currently in-house at Toggl

There are countless frameworks for setting your team's goals and tracking progress, and our favorite happens to be OKRs (Objectives & Key Results).

Popularized by Google in the late 90s' / early 2000s, the basic goal of OKRs is to precisely define how to achieve objectives through concrete, specific, measurable actions. However, the real "how-to's" of implementing OKRs can get a bit confusing...so who better to break them down for us than someone who used them while she worked at Google, herself?

Thankfully, Liz Elfman — previously a marketing manager at Google, and now part of Toggl's marketing team — shares real-world examples of how she uses OKRs with her team.

The best part is, you don't have to be a company like Google to make OKRs work for you. Even super-scrappy teams can use the OKR system to create impressive results.

Watch 📺

Listen Now 🔊

Watch your inbox 💌

You're already a Forget The Funnel member, so you can sit back & relax: we'll shoot you an email when new interviews, workshops, and Q&As go live.

👋 Want in?

Become a free member of Forget The Funnel and find out when new content (like this) becomes available + participate in live Q&As and get your questions answered in real-time. You'll also get unlimited access to the other 100+ workshops, interviews and tools in our resource library:

Mentioned in:

No items found.

Liz Elfman

Liz is a copywriter and marketing strategist with expertise in startups, enterprise, and SaaS marketing. She has worked for Google and General Assembly. She is founder and CEO of E-Squared Agency, and currently sits in-house as a marketer at Toggl.

View Expert's Full Profile

Read 📖

Liz Elfman

Liz is a copywriter and marketing strategist with expertise in startups, enterprise, and SaaS marketing. She has worked for Google and General Assembly. She is founder and CEO of E-Squared Agency, and currently sits in-house as a marketer at Toggl.

View Full Profile

Heading

September 11, 2019

(Coming Soon)

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

  1. Item 1
  2. Item 2
  3. Item 3

Unordered list

  • Item A
  • Item B
  • Item C

Text link

Bold text

Emphasis

Superscript

Subscript