fbpx

SaaS Marketing Workshop:

[Live Replay] How SaaS Marketers Can Hold High-Impact Customer Research Interviews

We talk frequently about how valuable customer interviews are in effective marketing. They’re the key to getting the deep, nitty-gritty details that just don’t shine through in more scaleable research methods (surveys, heatmapping, etc).

But the blocker for most folks is…how do you even get started with interviews?

  • What tools do you use?
  • What questions do you ask?
  • What if the call gets awkward or goes in a direction you didn’t plan?
  • What do you do with all the data?

If sticking points like these are what’s keeping you from getting on the phone with your customers, then you will love this live replay workshop. Claire got super-tactical about how to run interviews: from what questions to ask (or NOT ask), to dealing with awkward moments, to sharing your findings with your team & company.

Watch The Workshop 👀

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

Other SaaS Marketing Resources you might like...