We talk frequently about how valuable customer interviews are in effective marketing. They’re the key to getting the deep, nitty-gritty details that just don’t shine through in more scaleable research methods (surveys, heatmapping, etc).
But the blocker for most folks is…how do you even get started with interviews?
- What tools do you use?
- What questions do you ask?
- What if the call gets awkward or goes in a direction you didn’t plan?
- What do you do with all the data?
If sticking points like these are what’s keeping you from getting on the phone with your customers, then you will love this live replay workshop. Claire got super-tactical about how to run interviews: from what questions to ask (or NOT ask), to dealing with awkward moments, to sharing your findings with your team & company.