SaaS Marketing Workshop:

[Live Replay] How SaaS Marketers Can Hold High-Impact Customer Research Interviews

We talk frequently about how valuable customer interviews are in effective marketing. They’re the key to getting the deep, nitty-gritty details that just don’t shine through in more scaleable research methods (surveys, heatmapping, etc).

But the blocker for most folks is…how do you even get started with interviews?

  • What tools do you use?
  • What questions do you ask?
  • What if the call gets awkward or goes in a direction you didn’t plan?
  • What do you do with all the data?

If sticking points like these are what’s keeping you from getting on the phone with your customers, then you will love this live replay workshop. Claire got super-tactical about how to run interviews: from what questions to ask (or NOT ask), to dealing with awkward moments, to sharing your findings with your team & company.

Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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