SaaS Marketing Workshop:

Honest Answers to Your Toughest Saas Marketing Questions

Questions Addressed this 50 min workshop:

  • I’m trying to structure the marketing strategy for a SaaS startup. Is there a best practices checklist I should follow to make progress in a systematic way?
  • What are your tips for building a business case and communicating your SaaS marketing ideas to executives?
  • What is the best way to build and manage a marketing website for your SaaS product when you’re still a 1-2 person marketing team?
  • How do you “measure the immeasurable” like branding or goodwill, without the access to expensive sentiment measurement platforms?
  • You’ve got your ideal customer, your Customer Success initiatives, and your content marketing calendar all figured out. What do you do for acquisition, aside from inbound marketing and PPC?
  • We have built a SaaS product for digital marketers so that they can stop relying on developers. Who should we target with our marketing – the marketers, CEO’s and CTO’s or developers?

Watch The Workshop 👇

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

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