SaaS Marketing Workshop:

Honest Answers to Your Toughest Saas Marketing Questions

Questions Addressed this 50 min workshop:

  • I’m trying to structure the marketing strategy for a SaaS startup. Is there a best practices checklist I should follow to make progress in a systematic way?
  • What are your tips for building a business case and communicating your SaaS marketing ideas to executives?
  • What is the best way to build and manage a marketing website for your SaaS product when you’re still a 1-2 person marketing team?
  • How do you “measure the immeasurable” like branding or goodwill, without the access to expensive sentiment measurement platforms?
  • You’ve got your ideal customer, your Customer Success initiatives, and your content marketing calendar all figured out. What do you do for acquisition, aside from inbound marketing and PPC?
  • We have built a SaaS product for digital marketers so that they can stop relying on developers. Who should we target with our marketing – the marketers, CEO’s and CTO’s or developers?

Watch The Workshop 👇

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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