Shifting Your Mindset

Lesson

1

In this lesson, we'll discuss making the mindset shift from employee who implements tactics, to leader who thinks strategically about the role of marketing.

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Lesson Materials
Action Items
Additional Resources

Marketing Update Email Example [Google Doc]

Holding Successful 1:1s With Your Dept Heads [Google Doc]

Simon Sinek’s Golden Circle TED Talk [Link]

Forget The Funnel Workshop Recording "Gaining CEO Trust"

50 Essential SaaS Metrics by Cobloom [Link]

How to calculate your metrics by For Entrepreneurs [Link]

The TL;DR version: 5 key SaaS metrics by KISSmetrics [Link]

6 ways to keep communication open with non-marketing teams by Credo [Link]

Shifting Your Mindset from Employee to Essential Slides [PDF]

This lesson doesn't include any additional materials.

1. Draft your first Marketing Update Email, which you'll start sending to the company monthly.

  • Reference the example provided in resources and decide what’s most appropriate and relevant for your company.
  • Set reminder to do this monthly (ideally within the first few days of the month).

2. Begin to schedule weekly 1:1s with fellow department heads (even if only 15 min).

  • Review “Resource: 1:1 With Your Dept Heads.”
  • Read Credo article about communication with non-marketing teams.

3. Watch the Simon Sinek video (required for context for lesson 2).

This lesson doesn't include any additional action items.

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Uncovering Your Company's Purpose

min

Uncovering Your Company's Purpose

(Available Soon)

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