Use these interview questions to gain a better understanding of how your international customers make decisions, in order to craft a more effective global marketing campaign. These questions will help you uncover what sources your customers in international markets trust, who influences their thinking in relation to your product, and what factors affect their buying journey.
Georgiana Laudi & Claire Suellentrop
We're Gia Laudi and Claire Suellentrop, co-authors of Forget The Funnel. We co-founded the consultancy of the same name, now Customer Led, to help SaaS teams grow by understanding why their best customers actually buy. This is one of the resources we built together along the way. Learn more about us here.
Attract the right customers.
Convert them with confidence.
Get a 3 to 6 week sprint built on real customer evidence so you know exactly what to fix and how to fix it.
Done for you. No playbooks. No long retainers.
Done for you. No playbooks. No long retainers.
