Once you've 1) identified your SaaS' most critical KPIs, and 2) set growth goals tied to improving your customers' experience, you can finally zoom in and identify which experiments or campaigns are most likely to help you reach your revenue goals.
Which brings us to a pattern we've noticed in our own work with SaaS companies, and in conversations happening between our Pro members: lately, so many SaaS companies are (rightfully!) focused on improving their customer onboarding.
So during this live strategy session, we reviewed three real, live SaaS customer onboarding experiences, and identified specific tactics that could be used to rapidly turn new customers of these SaaS products (whether freemium or trial) 🐛 into lifers. 🦋
