[Live Replay] Building a Marketing Strategy from Scratch, Tracking Content & Testing Crazy Ideas

February 7, 2018

(Coming Soon)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

We're so excited Season 2 has finally kicked off! 🎉 We shared a great conversation yesterday, and tackled the following topics (and more) during our monthly AMA:

  • How to frame a SaaS marketing strategy from the ground up, amidst tons of advice and content on the internet
  • How to track the effects of your blog posts/guides/webinars/etc, and the health of the customers who engage with them
  • How to approach your CEO about stepping into a Director of Marketing role
  • Where to draw the line between being on brand vs growth experiments, or trying crazy things

Transcript

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Georgiana Laudi & Claire Suellentrop

When it comes to growing multi-million dollar SaaS businesses, we’ve seen what works. Both separately and together, we've built best-in-class brands from the ground up and played key roles in revenue growth. While our background stories may differ — Gia’s a Canadian who’s been marketing since 2000; Claire’s an American whose marketing career began in 2012 — we’re united in wanting to support those growing SaaS companies, and to provide resources they need to step up as strategic leaders. You can learn more about us here.

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