Ever found yourself pulling your hair out when it’s time to report on the results of your marketing campaigns? If so, Edward Ford is your guy.
As Marketing Director of Supermetrics, Edward knows a thing or two about reporting efficiently and effectively — i.e., in a way that demonstrates the impact of your work, rather than overwhelming your boss with raw data.
In this workshop, Edward provides super-actionable tips to help you…
- Set a realistic reporting cadence
- Build a reporting dashboard you’ll actually use
- Use visualizations to help you + your leadership team reach “aha” moments faster
- Avoid being too data-driven (and potentially missing the bigger picture!)