SaaS Marketing Workshop:

[Live Replay] WTF Product Marketing

The more marketers we talk to & SaaS companies we work with, the more we realize: product marketing is still kinda the Wild West of SaaS.

Even senior leaders — CEOs, VPs of Marketing — struggle to define…

  • Which department product marketing falls under (Product? Marketing? it’s own?)
  • Whether or not it should be someone’s full-time job
  • Where product management stops, and product marketing begins

And if these details haven’t been defined at your company, you’re looking at a bunch of headaches — and lots of room for miscommunication between the marketing <> product teams.

In this live workshop, we offered a breakdown of what product marketing might look like, depending on…

  • The size of your company
  • The complexity of your product
  • The complexity of the market / landscape you’re in

We also built you a handy cheat sheet of common product development release phases, so you can start a conversation with your product team and work together to define how marketing + product can complement (not combat) each other.


Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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