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SaaS Marketing Workshop:

[Live Replay] WTF Product Marketing

The more marketers we talk to & SaaS companies we work with, the more we realize: product marketing is still kinda the Wild West of SaaS.

Even senior leaders — CEOs, VPs of Marketing — struggle to define…

  • Which department product marketing falls under (Product? Marketing? it’s own?)
  • Whether or not it should be someone’s full-time job
  • Where product management stops, and product marketing begins

And if these details haven’t been defined at your company, you’re looking at a bunch of headaches — and lots of room for miscommunication between the marketing <> product teams.

In this live workshop, we offered a breakdown of what product marketing might look like, depending on…

  • The size of your company
  • The complexity of your product
  • The complexity of the market / landscape you’re in

We also built you a handy cheat sheet of common product development release phases, so you can start a conversation with your product team and work together to define how marketing + product can complement (not combat) each other.

 

Watch The Workshop 👀

About The Workshop Hosts 👋

Claire Suellentrop

While serving as Director of Marketing and employee #2 at Calendly, Claire helped the product grow from a few thousand users to over 400k monthly users, with revenue climbing to millions in ARR.

She now runs Love Your Customers, where she helps high-growth SaaS companies get inside their customers’ heads and increase conversions along their sales, marketing, and onboarding funnels.

Georgiana Laudi

Georgiana Laudi

As an early employee and the VP of Marketing at Unbounce, Gia helped grow revenue by 900% in her first 3 years, scale her team from 1 to 35, and go from under $1M to $15.6M in ARR without any major funding. 

As a strategic advisor at her company A Better CX, she uses her 15 years of marketing experience to help high-growth SaaS companies scale their marketing, invest in their team, and drive serious business results

Together, Claire and Gia run Forget The Funnel where they help SaaS marketers be more effective with weekly workshops like these 👆 and in-depth training.

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