Customer-Led Growth™ Resources

Podcast episodes, workshops, expert interviews, Q&A sessions, templates and tools.

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Live Session

[Live Replay] How to Gain Ownership of Your SaaS Marketing Strategy

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

WTF Product Marketing

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

How to Report & Analyse Your SaaS Marketing Performance

Edward Ford

Marketing Director at Supermetrics

Workshop

Why ‘One-Size-Fits-All’ Hurts Your Business and Your Customers

Brennan Dunn

Co-founder of RightMessage

Workshop

How to Bring OKRs to Your SaaS Marketing Team

Liz Elfman

SaaS marketer and copywriter currently in-house at Toggl

Workshop

How to Convert Free SaaS Users Into Happily Paying Customers

Wes Bush

Principal at Product-Led Institute

Workshop

Customer-Content Fit: A Framework for Producing Content That Drives Leads

Benji Hyam

Co-founder of Grow and Convert

Workshop

The ABCs of Growth for SaaS Marketers

Sujan Patel

Co-founder of Mailshake and Ramp Ventures

Workshop

How SaaS Marketers Can Hold High-Impact Customer Research Interviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

How SaaS Marketers Can Get Buy-In on Qualitative Research Projects

Alli Blum

User Researcher and Conversion Copywriter for SaaS Marketing Teams

Workshop

The Power of Purpose-Driven Personas

Alaura Weaver

Product Marketing Content Writer at Total Expert

Workshop

The Most Valuable SaaS Customer Everyone Forgets

Val Geisler

CEO at Fix My Churn

Expert Interview

SaaS Leadership Q&A with Justine Jordan

Justine Jordan

Head of Marketing at Wildbit

Workshop

Influence Without Authority: Grassroots Tactics to Help SaaS Marketers Work Across Teams

Alex Birkett

Senior Growth Marketing Manager at Hubspot

Workshop

A Crash Course in SaaS Audience Research

Katelyn Bourgoin

Founder & Lead Trainer at Customer Camp

Workshop

How to Prove That Content Marketing Works for SaaS

Jimmy Daly

VP of Growth at Animalz

Workshop

How to Plan Feature Launch Messaging to Maximize Adoption

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

How to use Jobs To Be Done for SaaS Growth Strategy

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

[Live Replay] How to Scope Your Marketing Projects for Success (and Sanity)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

Boost Your SaaS Product With a Community That Grows Itself

Nichole Elizabeth DeMeré

SaaS Consultant

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