Hard truth for most acquisition-focused marketers: improving retention and monetization of existing customers has 4-8x more impact on increasing annual revenue than acquisition efforts do.
So if this is the case, then why do SaaS execs and leaders spend 75% of their time focused on acquisition? Why are we wasting so much time at the “top of the funnel,” when the biggest growth opportunities lie elsewhere?
For most SaaS companies, this happens because the team lacks a proper growth framework — one NOT rooted in popular knowledge, but instead that’s rooted in their customers’ needs.
In this workshop, Gia shares an overview of her very favorite topic: how to centralize your team around the experience your unique customer requires to be successful, and then how to operationalize that customer experience for maximum revenue growth.
Perhaps most importantly, she shared how to pitch this framework as the solution to specific business problems your company might be facing, to help you get the buy-in you need from your leadership team.
This is a big topic — but it can ultimately transform the way you, your team, and your entire company think about growth.