SaaS Marketing Workshop:

[Live Replay] The Growth Framework for Customer-Obsessed SaaS Teams

Hard truth for most acquisition-focused marketers: improving retention and monetization of existing customers has 4-8x more impact on increasing annual revenue than acquisition efforts do.

So if this is the case, then why do SaaS execs and leaders spend 75% of their time focused on acquisition? Why are we wasting so much time at the “top of the funnel,” when the biggest growth opportunities lie elsewhere?

For most SaaS companies, this happens because the team lacks a proper growth framework — one NOT rooted in popular knowledge, but instead that’s rooted in their customers’ needs.

In this workshop, Gia shares an overview of her very favorite topic: how to centralize your team around the experience your unique customer requires to be successful, and then how to operationalize that customer experience for maximum revenue growth.

Perhaps most importantly, she shared how to pitch this framework as the solution to specific business problems your company might be facing, to help you get the buy-in you need from your leadership team.

This is a big topic — but it can ultimately transform the way you, your team, and your entire company think about growth.

Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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