Recently, we received this super-smart question from a member of the Forget The Funnel community:
“Do you have examples on how customer research from a Jobs to Be Done perspective can influence my marketing strategies? There’s a lot of material on how to do JTBD interviews, but not on using this knowledge to design strategies that work.”
And they were totally right: we’ve run workshops all about how to do the research, but never explicitly on how to turn that research into smart strategy.
So in this workshop, we discuss real-life examples of companies we’ve worked with, and how those companies used JTBD to move the needle on everything from:
- Improving the ROI on ad spend, to…
- increasing monthly user signups, to…
- boosting trial-to-paid conversion rates 💥