SaaS Marketing Workshop:

[Live Replay] How to Use Jobs To Be Done for SaaS Growth Strategy

Recently, we received this super-smart question from a member of the Forget The Funnel community:

“Do you have examples on how customer research from a Jobs to Be Done perspective can influence my marketing strategies? There’s a lot of material on how to do JTBD interviews, but not on using this knowledge to design strategies that work.”

And they were totally right: we’ve run workshops all about how to do the research, but never explicitly on how to turn that research into smart strategy.

So in this workshop, we discuss real-life examples of companies we’ve worked with, and how those companies used JTBD to move the needle on everything from:

  • Improving the ROI on ad spend, to…
  • increasing monthly user signups, to…
  • boosting trial-to-paid conversion rates 💥

Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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