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SaaS Marketing Workshop:

[Live Replay] Strategic Planning for Customer-Led SaaS Marketing & Growth

Is your team in planning mode yet? ‘Tis the season, after all 🗓⏱😱

But if you’re like most marketers we speak with, taking time for big-picture planning might feel abstract and/or out of reach (who has the time?) In our recent conversations with Forget The Funnel community members, we’ve heard struggles like…

“I started with a new company a few months ago and have only had time to execute the tactics to keep things status quo. I have had no time to get the foundation done.”

“After 14 years in marketing, I’ve found myself in more and more situations where marketing is merely a “hack-me-a-lead” machine. Strategy is secondary (if present at all).

Thankfully, yesterday’s workshop was all about…

  • Prioritizing opportunities, when dozens of projects all feel important
  • Drafting a strategy & plan of action your leadership team can buy in on
  • How to hold yourself accountable to your plan in the future months, even amidst the chaos of executing
Plus, we shared tons of templates and extra resources to help guide you 🙂 Catch the replay of our live workshop here 👇

Watch The Workshop 👀

About The Workshop Hosts 👋

Georgiana Laudi

Georgiana Laudi

Georgiana has been working with SaaS companies like Unbounce, Appcues and Sprout Social since 2009. She’s been launching and building B2B and B2C brands online since Y2K was a thing. In three years, she built a team that grew revenue 900% and 14th on the Deloitte Fast50, without any major funding.

Having scaled marketing teams from a founder run blog to 35 strong, she loves helping ambitious managers grow into great leaders, and empowering teams to build high-impact, cross-functional solutions for growth.

Claire Suellentrop

Claire Suellentrop

Claire helps B2B and B2C SaaS companies like Wistia, FullStory, Edgar, and Death to the Stock Photo get out of the “echo chamber” and inside their best customers’ heads. She’s spoken internationally about the impact of customer research, and her methods have generated record-breaking email open rates, click-through rates, and new user signups.

She loves helping teams develop greater empathy for their customers, and find marketing messages that create stronger connections (aka: higher conversions).

Together, Gia and Claire run Forget The Funnel where they help SaaS marketers be more effective with free weekly workshops like these 👆 and in-depth training like this 👉

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