Customer-Led Growth™ Resources

Podcast episodes, workshops, expert interviews, Q&A sessions, templates and tools.

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Podcast

Why Customer-Led KPIs Are Your Growth Engine (Part 1 of 2)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

Customer Segmentation: How Successful SaaS Teams Unlock Scale

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

The key to differentiating your SaaS in a crowded market

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

Relying on your ‘top of funnel’ is a mistake you can’t afford in 2024

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

How Stillio unlocked more effective product messaging by understanding their most powerful use cases

Steve De Jong & Diego Richards

CEO & CCO at Stillio

Podcast

Avoiding Common Customer Research Traps (and what good research looks like)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

Data-Led to Customer-Led: How Invoice Simple Leverages Customer Insight to Drive Product Growth

Dan Stuart

President, Invoice Simple & Joist

Podcast

How Customer Blind Spots are Costing Your Team & How to Fix Them

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth

Tara Robertson

CMO, Bitly

Podcast

Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcome

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

[Live Replay] SaaS Onboarding Reviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

Customer Marketing Lessons Learned at Loom

Allie Hitchcock

Customer Marketing Manager at Loom

Live Session

[Live Replay] SaaS Pricing Page Reviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

How to Develop and Advocate for a B2B SaaS Content Strategy

Adrienne Barnes

B2B SaaS Content Strategist

Live Session

[Live Replay] SaaS Homepage Reviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

Your SaaS Content Marketing Questions Answered

Andy Crestodina

CMO & Co-Founder, Orbit Media

Tool

Template: Justine Jordan's Campaign Retrospective [Dropbox Paper]

Justine Jordan

Head of Marketing at Wildbit

Tool

Template: Customer-Led Growth Modeling Sheet [Google Sheet]

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

Mastering Customer Engagement, Retention & Monetization with Justine Jordan

Justine Jordan

Head of Marketing at Wildbit

Live Session

[Live Replay] SaaS Onboarding Reviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

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