Customer-Led Growth™ Resources

Podcast episodes, workshops, expert interviews, Q&A sessions, templates and tools.

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Expert Interview

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Product Marketing Lessons Learned Inside Wistia, Hubspot, Localytics & Foursquare

Naike Romain

Senior Product Marketing Manager at Foursquare

Live Session

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[Live Replay] How to Connect Customer Value to SaaS Revenue Growth

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

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How Your SaaS Can Radically Stand Out with Louis Grenier

Louis Grenier

Founder of Everyone Hates Marketers

Live Session

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[Live Replay] How to Identify Your SaaS' Most Critical KPIs

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

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Leading Change in Your SaaS' Growth Strategy When Change is Hard

Asia Matos Orangio

Startup Growth Consultant & Founder of DemandMaven

Live Session

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[Live Replay] SaaS Homepage Teardowns: Woven, Insent.ai & HR Partner

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

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[Live Replay] Improving Your SaaS' Free to Paid Conversion Rate

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

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[Live Replay] Segmenting Customers & Identifying Pain Points to Unlock Growth

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

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How Notion Leverages Customer Segmentation and the Power of Community to Fuel Growth

Camille Ricketts

Head of Marketing at Notion

Live Session

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[Live Replay] Turning Customer Research Into Customer Outcomes

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

New ✨
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[Live Replay] Identifying & Prioritizing Your SaaS' Best Opportunity for Growth

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Tool

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Template: Post-Crisis Customer Discovery: Email Invite & Interview Questions

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

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[Live Replay] Understanding Customers' Needs When All Bets Are Off

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

New ✨
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How FYI Operationalizes Customer Research for Product Strategy

Hiten Shah

Co-founder of FYI

Expert Interview

New ✨
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Why Asking "Why" Drives More Revenue From ProfitWell's Customer Experience

Patrick Campbell

CEO of ProfitWell

Expert Interview

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How Rand Fishkin Uses Customer Insight to Make Critical Decisions for SparkToro

Rand Fishkin

Co-founder & CEO of SparkToro

Tool

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Checklist: Conversion Best Practices for Messaging [Google Doc]

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Tool

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Template: Feature / Product Positioning Brief [Google Doc]

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Tool

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Template: 90-day SaaS Marketing Plan [Google Doc]

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Tool

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Checklist: Marketing Audit [Google Doc]

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

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