Customer-Led Growth™ Resources

Podcast episodes, workshops, expert interviews, Q&A sessions, templates and tools.

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Podcast

Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcomes

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

Avoiding Common Customer Research Traps (and what good research looks like)

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

How Stillio unlocked more effective product messaging by understanding their most powerful use cases

Steve De Jong & Diego Richards

CEO & CCO at Stillio

Podcast

How Bitly CMO Tara Robertson Fast-Tracks Execution with Customer-Led Growth

Tara Robertson

CMO, Bitly

Podcast

Overcoming the top SaaS customer research objections

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Podcast

Mobilizing Your Team to Turn Customer Insight into Revenue-Generating Outcome

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Tool

Template: 1-on-1 Meeting Questions to Ask your Employee [Google Doc]

Tia Fomenoff

Director of People and Culture at Thinkific

Live Session

[Live Replay] SaaS Onboarding Reviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

[Live Replay] SaaS Onboarding Reviews

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

[Live Replay] Building a Marketing Strategy from Scratch, Tracking Content & Testing Crazy Ideas

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

[Live Replay] Thinking Bigger, Getting Unstuck & the Perfect SaaS Dashboard

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Live Session

[Live Replay] Marketing and Dev, Hiring Marketer #1, Delegation & Ownership

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

Getting Started with Account-Based Marketing for SaaS

Kamil Rextin

General Manager & Operator at 42 Agency

Workshop

The 3 Stages of Hiring a Happy & High-Performing Marketing Team

Tia Fomenoff

Director of People and Culture at Thinkific

Workshop

The Customer Data Flywheel For SaaS Marketers

Brianne Kimmel

SaaS Investor & Advisor

Workshop

Building & Running a Cross-Functional Team for Growth

Dani Hart

Former Head of Growth at GrowthHackers

Live Session

[Live Replay] High-Touch vs Low-Touch SaaS Content Strategy

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

Retention Optimization: How to 10x Growth Through Customer Marketing

Tara Robertson

Head of Customer Marketing at Sprout Social

Workshop

How SaaS Leaders Can Cultivate and Maintain Customer Empathy at Scale

Ashley Greene

CEO of the Instratify Group

Workshop

Achieving 10x SaaS Growth: Best Practices for Building an A-Team

Nadya Khoja

Chief Growth officer at Venngage

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