Customer-Led Growth™ Resources

Podcast episodes, workshops, expert interviews, Q&A sessions, templates and tools.

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Expert Interview

Why Asking "Why" Drives More Revenue From ProfitWell's Customer Experience

Patrick Campbell

CEO of ProfitWell

Live Session

[Live Replay] SaaS Homepage Teardowns: Woven, Insent.ai & HR Partner

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

4 Steps to Align SaaS Content Marketing & Product Management

Nichole Elizabeth DeMeré

SaaS Consultant

Workshop

Strategic Social Media for SaaS Marketers

Kevan Lee

VP of Marketing at Buffer

Live Session

[Live Replay] Understanding Customers' Needs When All Bets Are Off

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Expert Interview

How Rand Fishkin Uses Customer Insight to Make Critical Decisions for SparkToro

Rand Fishkin

Co-founder & CEO of SparkToro

Expert Interview

SaaS Product Marketing Q&A with Ryan Engley

Ryan Engley

VP of Customer Success at Unbounce

Workshop

How to Choose, Plan & Pitch 90-Day SaaS Marketing Experiments

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

How to Create Content That Won’t Kill You

Ashley Hockney

Marketing Director at Buffer

Expert Interview

Leading Change in Your SaaS' Growth Strategy When Change is Hard

Asia Matos Orangio

Startup Growth Consultant & Founder of DemandMaven

Workshop

How to Build a SaaS Content Strategy Your Boss Will Love

Brian Sun

Lifecycle Marketing Manager at Opendoor

Live Session

[Live Replay] Identifying & Prioritizing Your SaaS' Best Opportunity for Growth

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

Customer Personas & Jobs to Be Done for SaaS Marketers

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

How to Build Communities That Level-up Your SaaS Marketing

Margot Mazur

Sr. Marketing Manager, Global Co-marketing Acquisition at HubSpot

Live Session

[Live Replay] Turning Customer Research Into Customer Outcomes

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

How to Quickly Create a Killer SaaS Value Proposition

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

Workshop

How Any SaaS Marketer Can Get Started With Conversion Rate Optimization

Talia Wolf

Founder & Chief Optimizer at Getuplift

Workshop

How Any Startup Can Create a Customer Journey Map

Amy Ellis

Head of Marketing & Partnerships at Fullstory

Workshop

How SaaS Marketers Can Leverage Expansion & Retention Marketing

Brian Reuter

Director of Customer Success at Zendesk

Workshop

Top Lessons in Strategic Thinking for SaaS Marketers

Georgiana Laudi & Claire Suellentrop

Forget The Funnel

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